Now that we know how to create a static front page, let’s talk about when and when not to use one. Below are some scenarios for consideration where it would be necessary or helpful to use static front pages:
Business Pages. Are you running a shop, service, or activity? Use a static front page to show the most important things and use posts to roll out your news and updates.
Landing Pages. An example of a landing page would be, for example, if you are linking from a YouTube video to an affiliate product page that is trying to sell something. That way, if someone visits your website, they see the product you’re promoting instead of your blog posts.
Non-profits. It’s good for your non-profit to have a blog to showcase your work, but the homepage of a non-profit website should always be static. Why? If you’re a non-profit, you want people to donate to you to improve and continue your work, right? A static front page allows you to talk about your cause and include a donate button. A blog format can’t do that because the new posts will push the first. Thus, this results in pushing arguably the most important post down to the 28th page where it’s unlikely that most visitors will see it.
Portfolios. Use a static front page to list the basic facts about you, maybe attach a resume or two for your would-be customers and clients!
Marketplaces and Forums. This should be quite straightforward. You want your visitors to interact on your forum or buy/sell on your marketplace, right?
In some cases, you might not even want a “Posts” or “Blog” page at all! If that’s the case, then just set the post page: in the Reading Settings as the home page.